Officina Baglietto – a talent garden to train young luxury designers
Officina Baglietto – a talent garden to train young luxury designers and to project the Baglietto brand into the future.
Baglietto has always been mentioned among the most prestigious brands in the field, it has made the history of boating combining its experience with the most distinguished protagonists of the modern and contemporary world.
The Baglietto seagull – traditionally linked to Gabriele D’Annunzio – crossed history and continents becoming an ambassador of Made in Italy in the world. A style icon able to find its space also outside the nautical sector, establishing itself as a global brand, generating and inspiring garments, products and furniture collections.
An ambitious project that Baglietto did not decide to take individually or to give to a specific designer, but to interpret as an opportunity to open itself to the talent of young creatives.
In view of its 170th anniversary, which will be celebrated in 2024, Baglietto is preparing itself to leave a mark on the design world by launching “Officina Baglietto”: a talent garden aimed to identify, train, and specialize the young generations of creatives in the luxury market through 4 training programs dedicated to fashion, jewelry, furnishings and of course, nautical.
Four programs in contiguous and complementary worlds to boating will include the collaboration with illustrious protagonists of the field: the fashion area was born from the collaboration with Tiziana Fausti and 10 Corso Como; the product design sector is under Nicolas Bewick, Architecture Art Director at the renowned studio AMDL Circle, the jewelry with Rosa Maria Villani – coordinator and in charge of the School of the Art and of the Medal for the Polygraphic Institute and State Mint – , while the boating area involves Francesco Paszkowski, for over thirty years the reference designer of Baglietto shipyards.
The project is curated by YACademy, a design academy based in Bologna, qualified among the most prestigious post-graduate institutes at an international level.
The applications for the project will end within October and the project will start in December 2023: first, there will be a training period for the selected talents in La Spezia, to later move to the partner firms (Milan, Rome, Florence), for an intensive design phase aimed to spread the brand Baglietto to the world of fashion, design, furnishing, boating. The best creatives will have the opportunity to be evaluated to follow up on their ideas through a collaboration with the shipyard or other luxury brands. Spring 2024 will welcome the 170 years of Baglietto with new and original ideas for collections inspired by it, to write down a new chapter of the historical nautical boatyard.
Officina Baglietto is supported by Marine Interiors, Marine di Loano, CGT.
Here follows some comments from the protagonists of the project:
“ As Baglietto, we feel the duty to pass on the passion and the essence of one of the most important boating traditions in the world to the young generations. Officina Baglietto was born with this purpose: to collect ideas that thanks to the combination of different skills and creativity can generate something new, bringing a history of excellence, passion and dedication into the future”.
(Diego Michele Deprati –Baglietto CEO)
“In AMDL CIRCLE we strongly believe in the importance of teaching and in a multidisciplinary approach to projects: for this reason, we are glad to take part in this kind of initiative able to activate new synergies and to contribute to the training of future designers, as figures anticipating the necessity and needs in an ever-changing context for architecture and design”.
(Nicholas Bewick – AMDL CIRCLE, head of the product design area at Officina Baglietto)
“ I believe that it is necessary to transmit passion and experience to young people. Help them to understand that professionalism is not only made by skills and creativity but is also made by self-entrepreneurship and management skills. I am very enthusiastic to take part in Officina Baglietto and also to bring my experience as a designer and businessman at the service of young generations of nautical designers.”
(Francesco Paszkowski– Francesco Paszkowski Design, head of the nautic design area at Officina Baglietto)
“I want to thank Baglietto Yachting and YACademy for inviting 10 Corso Como to collaborate on a project combining fashion with yachting, focused on skilled professionals able to show the birth of a fashion collection, from style to design, from image to production, from business to retail, for a common sharing of knowledge.”
(Tiziana Fausti, 10 Corso Como Chair, head of the fashion design area at Officina Baglietto)
Jewels are archetypal objects linked to the person in which culture, transversal symbols and contemporary elements are expressed. The design will be aimed at jewels/trinkets in which bring together visions, sensations, style and the excellence of Baglietto. Products in which many aspects coexist, creativity, manufacturing and contemporary “know-how”.
(Rosa Maria Villani, Coordinator and in charge of the School of the Art and of the Medal for the Polygraphic Institute and State, head of the jewelry design area at Officina Baglietto)
THE SCIENTIFIC PARTNERS
The Baglietto shipyard is specialized in the construction of new planning boats in aluminum from 38 to 50 meters and displacement and semi-displacement megayacht in steel and aluminum from 40 meters. Currently, Baglietto has two production sites, one in La Spezia (the headquarters) and one in Carrara (the operative headquarters). The headquarters in La Spezia expands over an area of approximately 35.000 m2. In the last years, an important construction project includes the renewal of the entire production plant with the construction in La Spezia of three new sheds for boats up to 65 meters and equipped docks to host ships within 70 meters. The headquarter in Carrara includes 2 areas of 5000m2: one used for the construction of military vessels and one, with 4 new sheds, for the construction of yachts up to 50 meters long. The activities of the construction site foresee an important development not only in the new construction but also in the military boats’ construction under the brand of BAGLIETTO NAVY (at the moment 2 orders are under construction for the Navy).
With 15 Pritzker laureates- the “Nobels” of architecture-on its panel of lecturers, YACademy is the world’s first postgraduate institute resulting from the relationship and collaboration among the most distinguished firms in contemporary architecture. From the definition of the programs to teaching, all aspects are curated by the greatest architectural studios of our time. Thanks to the collaboration with renowned professional practices, YACademy is the ideal context in which to complete or update one’s skills and boost one’s career through the connection with the most important firms on the international scene.
10 Corso Como
Founded in Milan in 1991, 10 Corso Como created and spread the concept of cohesion between culture and trends, promoting the link between the worlds of fashion, food and design. Recognized as the first “concept store,” it transformed the concept of retail into a fusion of lifestyle and fashion. Now, with the leadership and entrepreneurial skills of Tiziana Fausti, 10 Corso Como enhances the path that made it a symbol of Milan, Made in Italy and international creativity. 10corsocomo.com
Francesco Paszkowski Design
For longer than thirty years Francesco Paszkowski Design has been designing a myriad of award-winning yachts, currently navigating all over the world, for famous shipyards and a select international clientele. The design studio has penned custom and series yachts, from 29 to 72 m, displacement and planning, in aluminum and fiberglass. With specialized departments for both interior and exterior design, the design team currently develops custom one-offs, series builds and refits, penned by Francesco Paszkowski, and offers on board architectural solutions, custom-designed furniture and lighting systems. Yachts destined for owners and shipyards the world overtake shape at the design firm in Florence thanks to the team’s strong and collaborative approach. Tailored to the client’s own bespoke specifications, each and every new design is one-of-a-kind creation.
AMDL CIRLCLE is a multidisciplinary studio founded by Michele De Lucchi. Internationally renowned for its humanistic approach, he operates in many sectors by providing its customers with projects of architecture, interior design, design and communication. The Circle worked on projects for public and private entities, collaborating with great corporations such as Intesa Sanpaolo, Deutsche Bank, Novartis and UniCredit. It also designed buildings and exhibition systems for institutions such as Neues Museum of Berlin, Triennale of Milan, Gallerie d’Italia in Milan, Turin and Naples. The Milanese studio also designed lights and furniture for Alessi, Artemide, Cassina, Hermès, Poltrona Frau and UniFor. amdlcircle.com
Marina di Loano
Marina di Loano is a touristic and modern harbor. It can host almost 1000 boats from 6 to 77 meters and it can offer harbor services, mooring assistance and all the comforts of an authentical resort. It is located in Liguria region, in the heart of Riviera Ponente an easily accessible basin, protected by a massive breakwater which makes it safe in all the seasons under all the weather and sea conditions; on land, it offers numerous unexpected opportunities, a guesthouse, gym, restaurants, pubs and a 16,000 square meters beach to satisfy all the need of sailors and tourists. Marine Interiors.
A Fincantieri Group company, Marine Interiors is a world leader in the design, construction and supply of turnkey solutions in the naval interiors sector for cruise ships and yachts.
Headquartered in Ronchi dei Legionari (GO), the company, thanks to a production chain spread over three plants in Italy and a network of over 1,400 suppliers, is able to offer a complete range of turnkey design solutions ranging from the construction of cabins, wet units and public spaces to the creation of industrial kitchens and glazing, as well as offering a refurbishment service. With an annual portfolio of more than 40,000 square metres of public areas and over 12,000 cabins and wet units, Marine Interiors also follows all project phases, from design, engineering, construction, to delivery, interfacing with architects and ship owners and collaborating with leading companies in the world of furniture.
Ufficio Stampa Baglietto
NEGRI FIRMAN PR & COMMUNICATION
Via Morimondo 34, 20143 Milano
tel. +39 02 50020500
Senior Communications Specialist